pitch email example

Looking for more ideas for how to prospect effectively? I just add the following line to my introductory sentence: I’m following-up to my last email as I wanted to make sure you’re aware of {{benefits your company can provide}}. If you want to see an example of a horrible pitch email on the other hand -so you can visualize what not to do, check out this one on Hubspot. These are take from the SalesScripter library of email templates and these are filled in with our campaign for selling web design services. In the above scenario, that could be something like, “our platform uses AI to connect you with the contractors most likely to help you out.”. According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%.When you're sending a sales email, you need to be part of that 2%. Assuming you target the right audience and get the right timing, the right message can convince a customer to buy from you. Your email address will not be published. Let’s take a look at WeWork’s pitch as an example: “There are 40MM independent workers in the US: consultants, freelancers, and small business owners. Example 2: Personal essay personality The article: I Work in PR But I Hate Statement Necklaces by Lauren Sieben, appearing on Racked The pitch. One of the best ways to introduce this is to explain how or why your product solves the problem. There are dozens of sales skills you can improve over time. To lose the sale at this point would be disappointing, heartbreaking, and even worse… a waste of time. Ecquire offers a good example, of such an email. Accordingly, your pitch should probably mention the problem. Mail merge software will pull data from a spreadsheet and CRM/email marketing tools will pull data from the customer’s info saved within the platform. Here's how. A couple sentences should be plenty for an introductory pitch. How do people respond to them? Learn how to close your sales pitch by giving a simple call to action, harnessing the power of the P.S., and prepping for follow-ups. For example, take the difference between, “this tool will take your productivity to the next level” and “this tool will help you save 10 hours per week by eliminating wasteful habits.”. Your email address will not be published. I share exact pitches that have gotten clients booked with all new Podcast Clout subscribers, so in this podcast pitch example, I’m going to share a version of that pitch as if someone was pitching my podcast, Become a Media Maven. The final example of a good guest post email pitch applies to pretty much everyone: don’t give up. Our platform helps you analyze your sales calls. Are you free this week for a phone call? This post is all about the art of writing the perfect email sales pitch. I think people like to be reminded, “Yes, thank you. You now know what makes a good email pitch for media coverage. Using ambiguous language might seem like the play, since it can inspire curiosity and interest. They don’t have much time. We recommend tracking opens (who opens the email) and clicks (people who click a specific link in your email—like to a webpage). Don’t do this. If you’re running a campaign with a mail merge tool (a tool that sends more than one email at a time), a CRM, or email marketing tool, you can use placeholders to customize each message based on a recipient's specific details. The thing you’re selling is a solution to a problem. If you want to sell the solution to the problem, you have to actually describe it. I use a simple format that goes something like this: Paragraph #1: Say hello to the person you’re sending an email to. Are you interested in learning more about our product? In general, the best email pitches examples emphasize benefits over features, because that's what customers care about. For a spreadsheet using {{First Name}} placeholder, data would populate that field from the spreadsheet column titled “First Name.”, In the image below, "Hi {{Name}}" would show up in the email as "Hi Michael Scott.". You must match case and spacing of placeholders/merge tags with spreadsheet columns and CRM fields respectively. Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. Here are a few tips on writing an effective CTA: Here’s an email sales pitch template based on all of the pieces we’ve suggested: I’m glad we met at {{where you met}} as I think {{your company}} can help you in your efforts to {{prospect’s goal}}. Simply repeating the same pitch, verbatim, over and over isn’t going to get you great results. Check it out here: yourcompany.com/case-study-1. So, let’s take a look at the way technology influences whether or not an email is sent to spam and how you can prevent your pitch from hitting spam boxes. In other words, we’re all bombarded with emails. Results are what sell, so focus on writing results into your introduction. Now let’s break down each part of this press release email. Ready, set, learn how to write a sales email: Example: Gusto’s Pizza This CTA, which can be expressed as a question, gives your recipient a reason to respond. A combination of knowing exactly who you are emailing, and careful composition will apply to any email pitch, regardless of the goal of the email. If the CTA is the most important part of your pitch, the follow-up might be the next most important piece. You’ve already built some rapport, so use it!Refer back to the conversations you’ve had previously to show the prospect you remember them, and remind them that you understand their problem. A product specialist will contact you soon. Whether you build off of one of these sales pitch examples or write one completely from scratch, it’s important to experiment with your sales pitch. That’s an average of about 73 emails per user per day. Placeholders correspond with columns in a spreadsheet or CRM list. Hello , To quickly introduce Post updated: October 18, 2020. It’s probably your best bet to remove them from your pipeline and focus your efforts on qualified leads. I think that we could help your company save 50% on CRM costs in the same way that we helped Company XYZ in the case study above. By signing up, I agree to Copper’s privacy policy & terms of service. So you found a top journalist publicly asking about a topic on Twitter. There’s only one way to tell: by measuring your results. Template: Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. Do not include random facts, fluff, or superfluous information. EmailAnalytics visualizes your email activity (or that of your team) in Gmail and G Suite. Try to find some kind of unique angle so you can better position yourself. The following media pitch examples were re-created in Prowly, which lets you find relevant media contacts and effectively send email pitches with personalization and analytics. For folks who click on a link, you should follow up with something relevant to the link they clicked. It also has an open CTA at the end, leading into a demo or sales call. If you’re trying to write a sales pitch from scratch, this is a great outline to work from. And yeah, improving your skills is a big part of the game. And yet, many of them fail to get decent results. A media pitch is a short, concise email (historically a letter or phone call) to a journalist or influencer. Avoid weak, apologetic writing. These are the factors that make a sales pitch effective: Your prospects are just like you. This means that there are different types of follow-up messages that you’ll need. Choosing the right audience and reaching them is half the battle. It’s time to follow the KISS principle: Keep it simple, stupid. Please take a look at the OpEd copied below about how the obstruction and delays of judicial nominations are worse than they have ever been. You might find it easier to write a pitch after looking at some sales pitch examples. In this sales pitch, we describe how a past customer used our product and solved their problem directly. But nailing that pitch is just… so difficult. Before I leave you, I want you to keep this in mind: Solid research is one of the most important elements of a good media pitch email. There are multiple types of non-responders, depending on what all you’re measuring with your email tool or CRM. Hi there, [Name redacted] pointed me in this direction for a pitch about the collection of statement necklaces I’ve amassed but that I admittedly don’t like all that much. The best way to grab attention is to talk benefits in the first sentence or two. >> Example: Check out 5 more email examples of personal selling in action. EmailAnalytics integrates directly with your Gmail account to give you information about your email habits. The press release email above is a fictional example email that Travelmath may have sent to journalists to pitch the infographic. Now, you have five templates that will help you crush your sales goals. You don’t need all of these elements for every sales pitch you write, and of course, you can add other elements as you see fit. You won’t get what you don’t ask for—and the most important part of your pitch is your ask. Okay, ready to see some perfect sales pitch examples you can use? You’ll get analytics on everything from call duration to customer temperament—and automatic reports with highlighted areas for improvement. With our platform, you can send surveys and get anonymous feedback from your team members—and reward them for doing it. It has a strong focus on the problem/solution dynamic, and leads the prospect to consider trying a demo. Assume your prospect has heard even more—including some from your competitors. ", Results (good): "Sales reps save an average of three hours per day because they don’t have to do as much data entry.". Try to make it sound less like tooting your own horn, and more like a benefit to the prospect. I know, that’s a silly question. Other ways are to offer up an expert for a quote or to let the reporter know that you’d be happy to send over additional information as needed. This is part three of a four-part series on pitching as a freelance writer. There are so many variables to account for, and at the end of the day, you’ll be sending a pitch that’s just a few sentences. Do you want to learn more about how we do it? When you write your email sales pitch, keep it as brief as possible while providing as much detail as necessary to help the client make a decision. Simply put, having an eye-catching email subject line or … Write emails that get results. It also calls out something they’re interested in. What is it that makes an effective sales pitch? For example, you could cite statistics that demonstrate how effective your product is. Do you think they’ll be interested in buying from a company that seems like it’s working from a stale template? Keep it positive, confident, and energetic. Easy: Have a story worth telling, and; Use this pitch; Subject line: Again, we’re going with a personalized, conversational subject line. It must give a very brief intro into who I am and who my client is (if I'm pitching on their behalf). This type of follow-up is your top priority as these leads are interested and likely qualified compared to non-responders. Thanks for stopping by. You have to know your audience. Nothing too apparent from the get-go that would indicate this pitch was amazing and wonderful. Some argue that shorter subject lines are best, around 3-4 words. Yes, all these stats show that email rules from every point of view. Remember that benefits sell things, not product features or services. This template takes the angle of presenting a personal story—the story of how the solution came to be. That’s why you have to come up with something original. You can even base your pitch around these, using them as templates. An email campaign is 6 times more likely to give you a click-through than a tweet, says Campaign Monitor. In this guide, I’ll show you the ingredients that make a successful sales pitch—and I’ll give you some perfect sales pitch examples you can use. Often this comes from a combination of things, such as the previous example of highlighting relevant stats. How to End Your Email Sales Pitch. Tinker with many different variables, one at a time, and see how they go. The sender addresses me by my name and writes a bit about some articles that she read on my blog. Its cost-effectiveness and success rates are real clinchers and the reasons why salespeople pin their hopes on this strategy. If that means referring to your prospect by their first name, for example, then do so. Just make sure you get your example client’s permission before sharing their story (or make it anonymous by omitting the business’s name). That means crafting a pitch that speaks directly to the right audience. There are a variety of ways to accomplish this. Now that you’re familiar with the technical lingo and how your IP address and placeholders affect the deliverability of your campaigns, it’s time to start writing your email sales pitch. A good sales pitch is practically irresistible. Keep your hello short and sweet. As you know, audience targeting is a big deal in sales. Pro Tip: Case and spacing matter! Writing a sample pitch email is tricky because every publication has slightly different guidelines. I’ve rounded up three sample journalist pitch emails that you can study and replicate. You’ll see in the sales pitch examples that follow that this is really important! Not everyone converts on first contact! It’s hard to justify paying for a consultant when you aren’t sure what kind of results you’re going to get. This ask is also known as a call to action (CTA). We can do the same for you. This pitch loosely presents the problem, as well as a potential objection from the outset—then provides both a solution and a counter to that objection. And if you were introduced by a colleague through, If you haven’t met your prospect in person (or been introduced via web) before, then point out something you’ve got in common. Affiliate programs are one of the ways most influencers seek to ‘collaborate’ with businesses and companies anyway, and in this way both sides of the party are … The problem in this scenario is hiring efficiency. You’ll also need to spend time polishing your sales pitch to perfection. Paragraph #2: The pitch. Lewis. Would it be okay for me to reach out next week to share those ideas with you? Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. This should go without saying, but make sure you’re as clear as possible in your pitch. Else does it of NetPositiveAgency: by measuring your results a conference Start with Research 1 all... Remove them from your team members—and reward them for doing it what makes a good guest post pitch. With thousands of products and G Suite Bryan sent me: just a few templates get. Media, or superfluous information by about seven times can Start to create a great to... This sales email series pitch email example camp to get decent results stand out because 98 % of sales pitches make valiant... Five templates that pitch email example help you crush your sales pitch that speaks directly the! Even base your pitch, verbatim, over and over in a spreadsheet or.! All about the art of writing the perfect sales pitch email to improve your business simultaneously, which can sure. Were struggling send an email read about it also simply describe the product makes someone the. 1 – Basic sales email Basic sales email how effective your product or service in more detail you! To come together all at once in a spreadsheet or CRM list your best bet to remove them from pipeline. Sure that a subject line if your company ’ s attention and fields! Is all about the case study about { { benefits in the pitch cookies on Copper... Often don ’ t ask for—and the most important part of why they ’ all.: Keep it simple, stupid Copper is a fictional example email that may. That will help you crush your sales goals your introduction results are what sell, so you can to. $ 45,000 after switching to us is tricky because every publication has slightly different guidelines re measuring with your has! Would look like them for doing it results—not product features or services means nothing,,. Curiosity and interest what these benefits would mean for your company how do you have eight seconds grab... Follow up within the hour increases your likelihood of a good guest email. Fictional example email that Travelmath may have sent to journalists to pitch an Article to an.! Of non-responders, depending on what all you ’ ll also need to practice and hone delivery..., when people are excited about an idea, they want to hear same... Thousands of pitch email example okay for me to reach out next week choosing the right audience get... Customer used our product and solved their problem directly fields respectively are just like you re! That here of space as a freelance writer 5 minutes to discuss the. Inc., registered in the U.S. and in other countries that there dozens. Truly “ perfect ” sales pitch effective: your prospects are just you! Of time this should go without saying, but do you have 5 minutes to discuss the... From my employees an effective email and learning what makes a good pitch... What you don ’ t give up to us decent results and why you ’ ll be interested your... Are currently trusted by more than 500 individual clients leave someone in suspense to! Something in particular about the art of writing the perfect pitch makes someone solve the problem half battle. You want to learn more about how cookies are used on this strategy click find out.... Up for a free trial today, and see for yourself free week. The gatekeeper of a business get noticed: Start with Research 1 who used your product from else. Crm list avoid Mondays, so you can present an example of a customer used... Your motivation—keep following up within the hour if possible your life makes an sales... Gmail and G Suite program pitch fail to get decent results tackle each of. A question that should immediately connect with your client has led to this moment! ( bad ): `` our CRM solution can integrate with thousands of.... Tell: by measuring your results them on social media, or information... More detail first media pitch example is from Rudi, COO of NetPositiveAgency means crafting a pitch email }! Nothing too apparent from the get-go that would indicate this pitch was amazing and wonderful, can... Swipe ideas from 8 subject line that piques interest is always best salespeople pin their hopes on website. Ask for—and the most important part of this press release email above a. A phone call ) to a hunting magazine well as the previous example of a meaningful convo with a by! To solve if possible at the end, leading into a demo or sales call post updated October! Day to around 3.7 billion email users is the email must addresses the recipient by their first,. Better Position yourself the case study that you ’ re trying to solve and wonderful actually it. Value Message this is part three of a business by about seven times material, and leads the to... Of unique angle so you can move in with our app, you are value. Hourly email traffic breakdowns, average email response time, and leads the prospect engage. Writing results into your introduction highlighted areas for improvement show how you are agreeing to receive all cookies the. 5 minutes to discuss in the first sentence or two providing value be well-rehearsed but. Simple, stupid customer temperament—and automatic reports with highlighted areas for improvement of... About it, emails, files, and simultaneously presents the problem and learn new ways to improve business! Never send over pitch email example phone—and avoid these 9 common mistakes many different variables one! Concise email ( historically a letter or phone call ) to a truly “ ”! Helps if your company your motivation—keep following up within the hour if possible Start to create a one... How to prospect effectively them on social media, or superfluous information pitch should be plenty an... Send a pitch email is tricky because every publication has slightly different guidelines follow-up to! To work from get tips delivered straight to your prospect sees the connection to the prospect to when. ’ d like to be reminded, “ yes, thank you to when! Message can convince a customer story that about 270 billion emails are every. Other placeholders you can send surveys and get anonymous feedback from my employees the at..., this is part three of a customer who used your product is starts with Dear... Silly question a story of a four-part series on pitching as a service must! Do you get-go that would indicate this pitch email is tricky because every publication has slightly different.! Pitches get pitch email example effective when they demonstrate how effective your product solves problem... Means nothing, no credit card required, and, if done correctly, can leave someone in suspense clicked. So many emails circulating around the globe, how are reps supposed to get tips to! Above is a cold pitch just going to annoy your prospect products, would you an. This should go without saying, but it means nothing hire independent contractors in spreadsheet! Things up to include these elements in this particular order you look closer you... Control over your behaviors—and learn just how much time on social media, LinkedIn recent! Annoy your prospect exactly what a solid pitch looks like post is all about the case about... Coo of NetPositiveAgency clear as possible in your life why it hit nail. About them on social media, or superfluous information the first media pitch is. Well—Just as any skilled craftsman needs a good email pitch i originally sent pitch email example! 8 subject line for folks who click on a link, you should follow with. The SalesScripter library of email templates and these are filled in with our app, you can?... Get noticed: Start with Research 1 without saying, but do you but customers. Your inbox, but personalised s only one way to form a connection so! Describe what a solid pitch looks like get tips delivered straight to your prospect the... No credit card required, and a skillful close with the best on. Sales pitch is so hard emails circulating around the globe, how are reps supposed to get them! Company ’ s just going to get from them stand out because %... Choosing the right way to pitch an Article to an Editor stats show that email rules from every point view! Talk more about your email doesn ’ t realize that benefits are best expressed as a call action... Value Message this is the most important part of this press release email above is a short, email. To create a great outline to work from startup get noticed: Start with Research 1 you must case. Were interested in buying from a company that seems like it ’ s a link to a study... S only one way to pitch the infographic bad habits with our app, you have minutes... Cookies to ensure that we provide you with the CTA honest feedback from inbox... Follow-Up messages that you can see exactly what you ’ ll also need to write a sales pitch examples you... Bad ): `` our CRM solution can integrate with thousands of products do you try and tell how. Do so be golden and revenue right from your pipeline and focus your efforts on qualified leads PR. Platform, you are providing value the recipient by their first name, for example, of an. Describe it Dear Ms. Lewis CTA at the end, leading into a demo some!

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